{"title":"New Arrivals","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNew Arrivals at It's Not a Game\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen It's Not a Game drops something new it means something new is actually ready — not just another piece added to fill a page. Every new arrival in this collection was built with the same standard as everything else in the brand. The same quality fabric. The same clean embroidery and detail. The same intention behind every stitch. Right now the new arrivals include hoodies in royal blue and red and black, a men's windbreaker and a women's cropped windbreaker — all built to move with you through real life and hold up the way clothing this price point should.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNew arrivals at It's Not a Game don't come out every week just to keep up with trends. They come out when there is something worth adding. Something that fits into the lineup and makes the collection stronger. That is why when you see something in the new arrivals collection you can trust that it belongs there and that it was built right. The pieces that drop here are the ones that will end up in the best sellers collection because the people who find them first keep coming back for more.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you are a long time It's Not a Game customer checking in on what just dropped or someone finding the brand for the first time — new arrivals is the right place to start seeing where It's Not a Game is headed next. Sizes S through 3XL. Free shipping on every order. Ships in 1-2 business days from Omaha Nebraska. Browse all new arrivals below.\u003c\/p\u003e","products":[{"product_id":"olive-red-its-not-a-game-zip-up-sweat-suit","title":"Zip Up Sweat Suit - Women's","description":"\u003cdiv dir=\"auto\"\u003e\n\u003ch1 data-start=\"289\" data-end=\"330\"\u003eZip Up – Olive and Red Fleece Sweatsuit\u003c\/h1\u003e\n\u003cp data-start=\"332\" data-end=\"375\"\u003eComfort isn’t weakness.\u003cbr data-start=\"355\" data-end=\"358\"\u003eIt’s preparation.\u003c\/p\u003e\n\u003ch2 data-start=\"377\" data-end=\"386\"\u003eZip Up\u003c\/h2\u003e\n\u003cp data-start=\"388\" data-end=\"638\"\u003eZip up sweatsuit designed in a bold olive and red color combination, built for presence and everyday wear. Featuring the embroidered “It’s Not a Game” crest with crown, snake, and reef detail, this set carries authority without needing loud patterns.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"812\"\u003eThe olive base grounds the look, while red accents add contrast that sharpens the overall silhouette. This zip up set balances comfort and structure in one complete outfit.\u003c\/p\u003e\n\u003ch2 data-start=\"814\" data-end=\"837\"\u003eZip Up Fabric \u0026amp; Feel\u003c\/h2\u003e\n\u003cp data-start=\"839\" data-end=\"1055\"\u003eThis zip up sweatsuit is crafted from an 80% cotton and 20% polyester blend, delivering warmth with durability. The brushed-back fleece interior feels soft against the skin while maintaining structure on the outside.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1308\"\u003eThe hoodie features ribbing at the cuffs and bottom hem for a secure fit, while the pants are finished with matching ribbed fabric at the ankle. The embroidery logo is stitched directly into the garment for long-lasting detail that won’t peel or fade.\u003c\/p\u003e\n\u003cp data-start=\"1310\" data-end=\"1365\"\u003eRegular fit provides comfort without looking oversized.\u003c\/p\u003e\n\u003ch2 data-start=\"1367\" data-end=\"1391\"\u003eZip Up Design Meaning\u003c\/h2\u003e\n\u003cp data-start=\"1393\" data-end=\"1561\"\u003eThe embroidered crest represents strength, awareness, and victory earned through discipline. On this zip up sweatsuit, the symbolism feels intentional — not decorative.\u003c\/p\u003e\n\u003cp data-start=\"1563\" data-end=\"1663\"\u003eOlive represents foundation.\u003cbr data-start=\"1591\" data-end=\"1594\"\u003eRed represents drive.\u003cbr data-start=\"1615\" data-end=\"1618\"\u003eTogether, they reflect movement with purpose.\u003c\/p\u003e\n\u003ch2 data-start=\"1665\" data-end=\"1692\"\u003eZip Up Practical Details\u003c\/h2\u003e\n\u003cp data-start=\"1694\" data-end=\"2038\"\u003eFit: Regular fit sweatsuit\u003cbr data-start=\"1720\" data-end=\"1723\"\u003eMaterial: 80% cotton, 20% polyester fleece\u003cbr data-start=\"1765\" data-end=\"1768\"\u003eDetails: Embroidered logo on hoodie and matching design elements\u003cbr data-start=\"1832\" data-end=\"1835\"\u003eCare: Wash according to garment tag instructions\u003cbr data-start=\"1883\" data-end=\"1886\"\u003eShipping: Ships fast from Omaha, Nebraska with full tracking provided immediately after dispatch\u003cbr data-start=\"1982\" data-end=\"1985\"\u003eExchanges: Clear and straightforward return process\u003c\/p\u003e\n\u003cp data-start=\"2040\" data-end=\"2193\"\u003eCustomers often mention the soft fleece feel, strong embroidery, and fast shipping. This zip up sweatsuit continues the dependable INAG quality standard.\u003c\/p\u003e\n\u003cp data-start=\"2195\" data-end=\"2238\"\u003eStay ready.\u003cbr data-start=\"2206\" data-end=\"2209\"\u003eStay bold.\u003cbr data-start=\"2219\" data-end=\"2222\"\u003eIt’s Not a Game.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"It's Not A Game Apparel™","offers":[{"title":"Olive\/Red \/ Small","offer_id":45345710309546,"sku":"","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Olive\/Red \/ Medium","offer_id":45345710342314,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"Olive\/Red \/ Large","offer_id":45345710375082,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"Olive\/Red \/ Xlarge","offer_id":45345710407850,"sku":"","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Olive\/Red \/ 2Xlarge","offer_id":45345710440618,"sku":"","price":99.99,"currency_code":"USD","in_stock":false},{"title":"Olive\/Red \/ 3Xlarge","offer_id":45345710473386,"sku":"","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/files\/olive-red-its-not-a-game-womens-zip-up-sweat-suit-941887.jpg?v=1737913348"},{"product_id":"inag-black-cropped-windbreaker","title":"INAG Black Cropped Windbreaker","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eINAG Black Cropped Windbreaker – Womens Jacket\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe INAG Black Cropped Windbreaker was built for the woman who wants her outerwear to fit right, feel solid and mean something. Available in Black and Yellow — both colorways carrying bold INAG graphics across the back and sleeves with the INAG chest logo keeping the front clean and sharp. The cropped silhouette hits at the waist and sits right without riding up or pulling in the wrong direction. The moment you put it on you feel the difference between this and a jacket that was just made to move off a shelf.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis INAG black cropped windbreaker is built from durable windbreaker grade polyester with a smooth outer shell and full interior lining that gives it real structure without weighing you down. The half zip front gives it a clean modern look that works with leggings, jeans, matching sets or whatever else you are building your fit around. The elastic waistband holds the cropped silhouette exactly where it is supposed to sit and the sleeves move naturally with your body without stiffness or restriction. The sublimated graphics are built directly into the material so they will not peel, crack or fade no matter how many times you wear it. Machine wash cold and hang dry to keep everything looking the same way it did the first time you put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSizes run Small through 2XL. This INAG black cropped windbreaker pairs naturally with the INAG Black Windbreaker mens version for a coordinated couple or family look but it is built to stand completely on its own. Free shipping on every order. Ships in 1-2 business days from Omaha Nebraska.\u003c\/p\u003e","brand":"It's Not A Game Apparel™","offers":[{"title":"Black \/ Small","offer_id":47653670224042,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium","offer_id":47653670256810,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ large","offer_id":47653670289578,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Xlarge","offer_id":47653670322346,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47653670355114,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Small","offer_id":47994494091434,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ Medium","offer_id":47994494124202,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ large","offer_id":47994494156970,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Xlarge","offer_id":47994494189738,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 2XL","offer_id":47994494222506,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/files\/INAG_womens_windbreaker_under200kb.jpg?v=1772335446"},{"product_id":"inag-black-windbreaker","title":"INAG Black Windbreaker","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eINAG Black Windbreaker – Mens Jacket\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe INAG Black Windbreaker is not just a layer. It is the piece you reach for when the temperature drops and you still need to look right walking out the door. Available in Black and Red — both colorways carrying bold INAG graphics across the back and sleeves with the INAG chest logo keeping the front clean and minimal. The message stretched across the back says exactly what it needs to say — It's Not a Game — and the jacket backs that up with real construction that feels solid the moment you zip it up.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis INAG black windbreaker is built from durable polyester with a fully lined interior that gives it real weight and shape retention without that thin plastic feel cheaper jackets have. The sublimated graphics are built into the fabric so they will not peel or crack no matter how many times you wear it. The elastic waistband pulls the silhouette together cleanly and the full front zipper makes it easy to layer over whatever you already have on. The fit is structured through the shoulders and secure at the waist without looking like you grabbed the wrong size off a rack. Machine wash cold and hang dry to keep the jacket in the same condition it was in when you first put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSizes run Small through 3XL. One important thing to know before you order — this INAG black windbreaker runs small so size up two full sizes from what you normally wear for the best fit. Free shipping on every order. Ships in 1-2 business days from Omaha Nebraska.\u003c\/p\u003e","brand":"It's Not A Game Apparel™","offers":[{"title":"Black \/ Small","offer_id":47653679628458,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium","offer_id":47653679661226,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ large","offer_id":47653679693994,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Xlarge","offer_id":47653679726762,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ 2XL","offer_id":47653679759530,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ 3XL","offer_id":47653679792298,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ Small","offer_id":47994492846250,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Medium","offer_id":47994492879018,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ large","offer_id":47994492911786,"sku":null,"price":54.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ Xlarge","offer_id":47994492944554,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ 2XL","offer_id":47994492977322,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false},{"title":"Red \/ 3XL","offer_id":47994493010090,"sku":null,"price":54.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/files\/INAG_mens_black_windbreaker_FINAL_under200kb.jpg?v=1772336569"},{"product_id":"its-not-a-game-royal-blue-hoodie-mens","title":"Its Not A Game Royal Blue Hoodie – Mens","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eIts Not A Game Royal Blue Mens Hoodie – Established Since 2019\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is not just a hoodie. The Its Not A Game Royal Blue Mens Hoodie carries the full message on its back. ITS NOT runs down the left sleeve, A GAME stretches across the back, and CLOTHING finishes down the right sleeve — all screen printed so the statement reads complete from one end to the other. On the front the INAG logo sits embroidered on the left chest. Established Since 2019 is stitched directly into the hood itself, so even when it is up it is still saying something.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe royal blue colorway is clean and sharp without being loud. It stands on its own whether you pair it with joggers, jeans or shorts. The kangaroo front pouch gives it the classic hoodie feel with the kind of structure that holds up through real daily wear. The fabric is heavy enough to feel premium and breathable enough to wear all day without overheating.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Its Not A Game Royal Blue Mens Hoodie is built for the man who moves with purpose and does not need to explain himself. Sizes run Small through 3XL. Free shipping on every order. Ships in 1 to 2 business days from Omaha Nebraska.\u003c\/p\u003e","brand":"It's Not A Game Apparel™","offers":[{"title":"Blue \/ Small","offer_id":47725754220714,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ Medium","offer_id":47725754253482,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ large","offer_id":47725754286250,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":47725754319018,"sku":null,"price":69.99,"currency_code":"USD","in_stock":false},{"title":"Blue \/ 2XL","offer_id":47725754351786,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":47725754384554,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":47725754417322,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/files\/INAG_navy_hoodie_model_under200kb.jpg?v=1772334273"},{"product_id":"its-not-a-game-black-hoodie-red-teal-mens","title":"Its Not A Game Black Hoodie – Red \u0026 Teal Mens","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eIts Not A Game Black Mens Hoodie – Red \u0026amp; Teal\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis hoodie does not need an introduction. The Its Not A Game Black Mens Hoodie lays the brand out in full — ITS NOT across the left sleeve, A GAME stretching across the back, and CLOTHING finishing strong down the right sleeve. All screen printed in bold red with a teal outline that pops hard against the black base. Flip the hood up and it finishes the statement — IN on the left side, AG on the right — INAG sitting right on top where it belongs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe black base keeps it clean and versatile enough to wear with anything. The red and teal lettering brings the energy without being overdone. Kangaroo front pouch, heavyweight cotton blend, and a fit that holds its shape through real wear without stretching out or losing structure over time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Its Not A Game Black Mens Hoodie is built for the man who carries purpose in everything he does and is not afraid to show it. Sizes run Small through 3XL. Free shipping on every order. Ships in 1 to 2 business days from Omaha Nebraska.\u003c\/p\u003e","brand":"It's Not A Game Apparel™","offers":[{"title":"Black \/ Small","offer_id":48024175149226,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Medium","offer_id":48024175181994,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large","offer_id":48024175214762,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Xlarge","offer_id":48024175247530,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2Xlarge","offer_id":48024175280298,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3Xlarge","offer_id":48024175313066,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XLarge","offer_id":48024175345834,"sku":null,"price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/files\/INAG_hoodie_model_under200kb.jpg?v=1772333642"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/4452\/5226\/collections\/black_hoodie_1200_a812edb8-4929-4b89-92fe-09b551a58ea1.jpg?v=1766454725","url":"https:\/\/www.itsnotagame.co\/collections\/new-arrivals-its-not-a-game.oembed","provider":"It's Not a Game™","version":"1.0","type":"link"}