I have been buying the "It's not a game" gear for over 5 years now. I get packages shipped to Colorado and the packaging and the quality of the clothes is never disappointing. Im a client for life, for life is not a game.
Love!
Elijah loves it!
$0.00 USD
Purpose-driven streetwear for the ones still showing up.
Born in North Omaha. Tees from $24.99.
Excuse the Omaha in Me Collection – Omaha Pride Streetwear
Rep your city with pride. The Excuse the Omaha in Me collection lets you wear your Omaha roots loud and clear — no explanations needed. Designed for the entire Omaha metro, this streetwear line combines authentic hometown energy with everyday comfort and quality.
Perfect for Omaha locals, alumni, and anyone who carries the city spirit wherever they go. Whether you're heading to work, a game, or out of state, these pieces make a statement while feeling great all day.
What’s Included
Key Features
Built by a North Omaha-born brand for the whole city. No hype — just real gear for people who show up every day.
Ready to rep Omaha? Shop the full collection above. Questions on sizing or fit? Check our size guide or reach out — we’re local and responsive.

I have been buying the "It's not a game" gear for over 5 years now. I get packages shipped to Colorado and the packaging and the quality of the clothes is never disappointing. Im a client for life, for life is not a game.
Love!
Elijah loves it!
Elijah loved it!
I have been buying the "It's not a game" gear for over 5 years now. I get packages shipped to Colorado and the packaging and the quality of the clothes is never disappointing. Im a client for life, for life is not a game.
It’s not a game has the best quality clothing in the omaha area . Support this business
It is not a game. Quality clothing in the hood. We slippin y’all go get geared up at [****] Reasonable prices.
Great shirt and personality!!!!